Description: Nick Jonas and John Varvatos, partnered with Stoli Group to launch Villa One in 2018. NOISE™ was scoped in 2020 to help relaunch Villa One and create brand awareness during the Jonas Brother’s "Remember This Tour.” Tequila is currently the fastest-growing market in the liquor space and NOISE™ was signed to help the brand standout amongst so many other celebrity tequilas.
Employer: NOISE™
Role: Creative Strategy

  • Lead influencer partnerships and coordinated all influencer promotions during the tour

  • Coordinated successful brand-sponsored events in the promotion of Villa One Tequila

  • Social Media Managed

  • Created promotional contests

  • Art Directed BTS photoshoots on tour, seasonal photoshoots, holiday photoshoots, and animations for the brand

INSTAGRAM SHOW I HOSTED “ON TOUR WITH VILLA ONE“

Organized celebrity & influencer partnerships to promote the brand & attend the “Remember This Tour” on behalf of Villa One

Organized Celebrity Partnership with @Charlottedalesio (IG 1M followers) for West Hollywood Bowl Show - 12.5K likes & 58 comments

Organized Villa One Partnership with @bridget (IG 1M followers) for Dos Equis Pavillion Show in Dallas, Texas - 16.5K likes & 201 Comments

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Organized influencer partnership with @kitkeenan (380K followers) for Jones Beach, New York show 7192 likes & 27 Comments

Organized Villa One Partnership with @thejessicaexperience (IG 139K) for West Palm Beach show - 1191 likes & 36 comments

Organized Villa One Partnership with @erikconover (2.1M subscribers) at the PNC Bank Arts Center for the New Jersey Jonas Brothers show

Designed Influencer Packages to be sent to 30+ Influencers in Key Cities during the Jonas Brothers “Remeber This Tour” to promote the brand

Organized Celebrity Partnership with @Charlottedalesio (IG 1M followers)

BRAND IMAGES SHOT IN JALISCO

ANIMATIONS ART DIRECTED BY ME FOR @VILLAONE SOCIAL MEDIA

Animated brand content of Nick Jonas and John Varvato’s walking through Villa One fields in Jalisco, Mexico
Designed for the opening series of “On Tour With Villa One” during the Jonas Brothers “Remember This” Tour

Curated BTS during the “Remember This” Tour for Villa One’s social media

Holiday Campaign shot BY NOISE for Villa One SOCIALS

VILLA ONE CONTEST