blair Sullivan Designs

As the Event Producer and Social Lead for VIRGO, a Lower East Side nightlife destination blending underground culture with curated, high-impact moments, I oversaw the full brand identity and digital presence from launch through ongoing programming. As a New Yorker, the project was especially meaningful—I shaped the venue’s visual world, led social strategy, and built the bold, cinematic tone that defined VIRGO online.

I also produced Dua Lipa’s Met Gala after-party, overseeing the entire experience from concept to execution. This included creative direction, talent coordination, vendor and production management, run-of-show planning, and ensuring every detail—from lighting to guest flow—matched the energy and exclusivity of the evening. The event became a cultural highlight of the night and cemented VIRGO as a standout player in NYC’s nightlife scene.