I have led the creative direction and execution of content across Instagram, Facebook, TikTok, and Pinterest for Clarins.Co.Uk, developing innovative social-first strategies that drive brand awareness, engagement, and sales. This includes conceptualizing, producing, and overseeing multimedia content—from high-performing Reels and TikTok trends to visually compelling Pinterest mood boards and engaging Facebook campaigns!

By leveraging influencer collaborations, Employee-Generated Content (EGC), and data-driven storytelling, I have shaped a cohesive digital presence that aligns with Clarins’ brand identity while adapting to platform-specific trends and audience behaviors.